Frustrated with your competition always ranking above you in Google search results? You have come to the right place! We can provide on page optimization and set you up with a customized long-term strategy for success.
Why is SEO Important?
More people than ever before use the internet to find information, services, and products. It begins with them entering a search term, then the search engines return websites that best match that term. SEO is the method that helps your business connect with potential customers online.
Many businesses promise overnight success – don’t fall for it! There is no magic formula that will make you automatically rank higher than your competitors. Yes, there are simple ways to improve your ranking in the short term, but for long-term success, you need a long-term plan. Many people have described good SEO as a marathon, not a sprint.
There are two different categories of SEO, On-Page SEO, and Off-Page SEO. Then there are two types within those categories: Organic and Paid.
Let’s break it down…
On-Page SEO consists of optimizing individual pages on your website so that they might rank higher in search results. It involves creating engaging and unique content that is optimized for specific search terms and keywords. It also involves source code optimization.
Perhaps the most important part of your website, not only for ranking on Google, but for overall user experience, is your content. I’m sure you’ve heard the phrase “content is king.” Well, that is 100% true! Without unique content that truly engages your users, keywords and technical SEO are useless.
Tip: Don’t just copy and paste information from other sources, you could be penalized for that.
Other factors for SEO include parts of your source code like your URL, Title Tags, Header Tags, Image Alt Text, etc. These need to be optimized not only for better search engine ranking but also for better user experience. Image lt Text could also help you avoid ADA complaints.